| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A multi-currency business account offering international transfers at the real exchange rate with low transparent fees. |
| Pricing |
Paid (Custom pricing) |
Pay_per_use (Low fees per transfer) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Multi-currency account
- Real exchange rate
- International transfers
- Debit cards
- Batch payments
- API
- Accounting integrations
- Invoicing
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Real exchange rate
- Very low fees
- Multi-currency holding
- Transparent pricing
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Not a full bank
- Limited lending
- Transfer limits
- Some features US-only
|
