| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An open-source e-commerce plugin for WordPress that powers over 30% of all online stores worldwide. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free + hosting costs) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- WordPress integration
- Unlimited customization
- Extensions marketplace
- Payment gateways
- Shipping options
- Tax management
- REST API
- Inventory management
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free core plugin
- Fully customizable
- Massive community
- No transaction fees
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Requires WordPress knowledge
- Hosting costs add up
- Extensions can be pricey
- Security is your responsibility
|
