| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Enterprise automation platform for IT and business teams with intelligent automation, API management, and AI. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Enterprise automation
- API management
- AI
- Recipes
- Connectors
- Security
- Governance
- Bot
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Enterprise grade
- AI-powered
- Strong security
- Scalable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very expensive
- Enterprise only
- Complex
|
