| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A UK-based CRM platform for mid-market businesses offering sales, marketing, and order management with shared success pricing. |
| Pricing |
Paid (Custom pricing) |
Subscription ($34-$78/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- CRM
- Marketing automation
- Order management
- Invoicing
- Event management
- Support
- Reporting
- Integration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Shared success pricing model
- Good for mid-market
- Order management
- UK-based support
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited US presence
- Smaller ecosystem
- Moderate feature set
- Less known globally
|
