| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An enterprise cloud platform for human capital management, financial management, and workforce planning. |
| Pricing |
Paid (Custom pricing) |
Enterprise_only (Custom pricing (typically $100+/user/year)) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- HCM
- Financial management
- Workforce planning
- Talent management
- Learning
- Analytics
- Payroll
- Compensation
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Comprehensive enterprise HCM
- Strong analytics
- Modern cloud architecture
- Regular updates
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very expensive
- Long implementation
- Complex
- Requires dedicated admin team
|
