| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Adobe-owned enterprise work management platform for marketing and creative teams with resource planning and proofing. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Work management
- Resource planning
- Proofing
- Reporting
- Automation
- Scenario planning
- Adobe integration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Enterprise scale
- Adobe integration
- Resource planning
- Proofing
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very expensive
- Complex
- Enterprise only
|
