| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An API platform for adding enterprise features like SSO, directory sync, and audit logs to applications. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$25/connection/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Single Sign-On
- Directory sync
- Admin portal
- Audit logs
- MFA
- User management
- Organizations
- Fine-grained authorization
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Easy SSO implementation
- Enterprise-ready
- Good documentation
- AuthKit UI
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Per-connection pricing
- Enterprise-focused
- Limited for consumer apps
- Newer platform
|
