| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An employee experience platform combining engagement surveys, recognition, goals, and feedback for holistic people insights. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom pricing) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Engagement surveys
- Recognition
- Goals and OKRs
- Feedback
- Analytics
- Rewards
- Nominations
- Integrations
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Holistic employee experience
- Good survey tools
- Recognition and goals combined
- Analytics
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complex pricing
- Feature overlap
- Newer combined platform
- Implementation time
|
