| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An open-source CRM with marketing automation that combines contact management with visual workflow designer and process automation. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free (open source)) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Contact management
- Marketing automation
- Workflow designer
- Sales pipeline
- Service tools
- Reports
- Web tracker
- Email marketing
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Open source
- Visual workflow builder
- Marketing automation included
- Good documentation
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Development has slowed
- Smaller community
- Interface is dated
- Limited enterprise features
|
