| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A cloud-based accounting platform popular with small businesses and their accountants with beautiful invoicing and bank feeds. |
| Pricing |
Paid (Custom pricing) |
Subscription ($15-$78/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Bank reconciliation
- Invoicing
- Bill pay
- Expense claims
- Project tracking
- Multi-currency
- Payroll
- Reporting
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Clean interface
- Great bank feeds
- Good for accountants
- Multi-currency built-in
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited users on lower plans
- US payroll via Gusto
- Inventory basic
- Learning curve for non-accountants
|
