| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A free open-source CRM system offering comprehensive modules for sales, marketing, support, and project management. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free (open source)) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Sales management
- Marketing
- Support desk
- Project management
- Inventory
- Email
- Documents
- GDPR tools
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Completely free
- Comprehensive modules
- GDPR compliant
- Active development
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Complex installation
- Dated interface
- Small English community
- Documentation gaps
|
