| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
An e-commerce marketing platform offering reviews, loyalty, referrals, SMS, and subscriptions in one ecosystem. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$199/month per product) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Product reviews
- Loyalty program
- Referrals
- SMS marketing
- Visual UGC
- Subscriptions
- Segmentation
- Analytics
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Comprehensive review features
- Good loyalty program
- Multi-product ecosystem
- Strong Shopify integration
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive when combining products
- Complex pricing
- Can be slow
- Support varies by tier
|
