| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Leading no-code automation platform connecting 6000+ apps to automate workflows with triggers, actions, and filters. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-69/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- 6000+ app connections
- Zaps
- Multi-step workflows
- Filters
- Paths
- Tables
- Interfaces
- AI
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Largest app directory
- Easy to use
- Reliable
- No-code
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive at scale
- Task limits
- Performance varies
|
