| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Zencastr is a remote podcast and video recording platform that captures each participant's audio and video locally for high-quality output. It offers post-production tools and automatic editing features. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-20/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Local recording
- automatic post-production
- separate tracks
- video recording
- transcription
- soundboard
- live streaming
- editing tools
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- High-quality local recording
- Free tier available
- Automatic post-production
- Easy to use
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Occasional reliability issues
- Limited video features
- Fewer integrations
|
