| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A modern sales CRM by Zendesk that maximizes productivity and pipeline visibility for sales teams. |
| Pricing |
Paid (Custom pricing) |
Subscription ($19-$115/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Pipeline management
- Email integration
- Activity tracking
- Power dialer
- Sales triggers
- Smart lists
- Forecasting
- Mobile app
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Clean modern interface
- Good Zendesk integration
- Built-in communication tools
- Easy to use
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Limited standalone value
- Better with Zendesk Suite
- Reporting is basic
- Fewer customization options
|
