| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A comprehensive customer service and CRM platform that unifies support, sales, and customer engagement across all channels. |
| Pricing |
Paid (Custom pricing) |
Subscription ($55-$169/agent/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Ticketing
- Live chat
- Voice
- AI bots
- Knowledge base
- Analytics
- Messaging
- CRM integration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Industry-leading support tools
- Omnichannel communication
- Strong AI features
- Large marketplace
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Expensive
- Complex pricing
- CRM is secondary to support
- Steep learning curve for full suite
|
