| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Email validation and deliverability platform that removes invalid, abuse, and temporary email addresses from your lists. |
| Pricing |
Paid (Custom pricing) |
Pay-per-use ($0.008-0.001/email) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Email validation
- Abuse detection
- Catch-all detection
- Toxicity scoring
- Inbox placement
- Activity data
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- High accuracy
- Detailed scoring
- Good API
- GDPR compliant
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Can be expensive at scale
- Credits expire
- Complex pricing
|
