| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A suite of Shopify apps including OneClickUpsell and Pages for building high-converting landing pages and upsell funnels. |
| Pricing |
Paid (Custom pricing) |
Subscription ($67-$97/month per app) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Landing page builder
- One-click upsells
- Sales funnels
- A/B testing
- Mobile-optimized
- Template library
- Analytics
- Shopify integration
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Proven templates
- Good conversion rates
- Easy page builder
- Created by successful Shopify merchants
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Shopify only
- Costs per app
- Limited design flexibility
- Template-focused
|
