| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A modern sales engagement and CRM platform that combines contact management with multi-channel outreach and workflow automation. |
| Pricing |
Paid (Custom pricing) |
Subscription ($19-$59/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- JEEVES AI
- Pipeline management
- Multi-channel outreach
- Workflow automation
- Email sequences
- WhatsApp
- SMS
- Custom lists
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Modern interface
- Multi-channel engagement
- AI features
- Affordable
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Newer product
- Smaller user base
- Limited track record
- Fewer integrations
|
