| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A lightweight pipeline-centric CRM by Zoho designed for micro and small businesses looking for essential deal management without clutter. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$12/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Pipeline management
- Telephony
- Email
- Workflows
- Connected pipelines
- Team pipelines
- Toppings add-ons
- Mobile app
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Very affordable
- Simple and clean
- Zoho ecosystem access
- Good mobile app
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Extremely basic
- Limited customization
- Not for growing teams
- Minimal reporting
|
