| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A cloud accounting solution from Zoho with end-to-end accounting workflows, project billing, and inventory management. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$70/org/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Accounting
- Invoicing
- Expense tracking
- Project billing
- Inventory
- Bank reconciliation
- Tax compliance
- Time tracking
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Free plan available
- Great Zoho integration
- Affordable
- Good automation
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Free plan limited
- Less known than QuickBooks
- Zoho ecosystem dependency
- Limited payroll
|
