| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
A context-aware help desk software from Zoho with multi-channel ticketing, AI assistant, and process automation. |
| Pricing |
Paid (Custom pricing) |
Freemium (Free-$40/user/month) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Multi-channel ticketing
- Zia AI assistant
- Workflow automation
- Knowledge base
- Self-service portal
- SLA management
- Analytics
- Telephony
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Affordable
- Good Zoho integration
- AI assistant
- Free plan available
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Interface can feel dated
- Limited integrations outside Zoho
- Support varies
- Mobile app needs improvement
|
