| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
Cloud-based project management software from Zoho with Gantt charts, task automation, and time tracking. |
| Pricing |
Paid (Custom pricing) |
Freemium ($0-9/mo) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Task management
- Gantt charts
- Time tracking
- Automation
- Blueprints
- Reports
- Forums
- Documents
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Very affordable
- Zoho ecosystem
- Good features
- Gantt charts
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Zoho dependency
- Interface dated
- Limited standalone
|
