| Overview |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
ZoomInfo is a leading B2B data and intelligence platform that provides detailed company and contact information for sales and marketing teams. It offers intent data, org charts, and technographic insights to accelerate pipeline. |
| Pricing |
Paid (Custom pricing) |
Paid ($15000-40000/yr) |
| Key Features |
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
- Company database
- intent data
- org charts
- technographics
- website visitor tracking
- conversation intelligence
- workflow automation
|
| Pros |
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
- Industry-leading data quality
- Deep company insights
- Strong intent signals
- Excellent integrations
|
| Cons |
- Expensive
- Complex setup
- Requires training
|
- Very expensive
- Long contracts
- Data gaps in certain regions
|
