| Overview |
Brandwatch is a leading consumer intelligence and social listening platform that analyzes online conversations at scale. It helps brands understand trends, track sentiment, and gain actionable insights from social data. |
Marketing automation platform built natively inside Microsoft Dynamics 365 for email marketing, web tracking, and forms. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom) |
| Key Features |
- Social listening
- consumer intelligence
- trend detection
- sentiment analysis
- image recognition
- audience analysis
- competitive intelligence
- crisis management
|
- Dynamics 365 native
- Email marketing
- Web tracking
- Forms
- Surveys
- Nurture campaigns
- Social posting
|
| Pros |
- Industry-leading social listening
- Massive data coverage
- Strong AI analytics
- Image recognition capabilities
|
- Native Dynamics integration
- Good for MS ecosystem
- Web tracking
- Forms
|
| Cons |
- Premium pricing
- Complex for beginners
- Requires training
|
- Dynamics only
- Expensive
- Limited outside MS
|
