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Braze vs Make: 2026 Comparison

Braze Make
Overview Enterprise customer engagement platform for cross-channel messaging including email, mobile push, SMS, and in-app messages. Visual automation platform (formerly Integromat) for connecting apps and designing complex workflows with branching logic.
Pricing Subscription (Custom) Freemium ($0-16.67/mo)
Key Features
  • Cross-channel messaging
  • Real-time triggers
  • Canvas flow
  • Content cards
  • Feature flags
  • AI copywriting
  • Visual workflow builder
  • 1000+ apps
  • Branching
  • Error handling
  • Scheduling
  • Data stores
  • Templates
Pros
  • Enterprise scale
  • Real-time data
  • Cross-channel
  • AI features
  • Visual builder
  • Complex logic support
  • Affordable
  • Data stores
Cons
  • Very expensive
  • Enterprise only
  • Complex implementation
  • Learning curve
  • Can be complex
  • Smaller app directory than Zapier