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Braze vs New Relic: 2026 Comparison

Braze New Relic
Overview Enterprise customer engagement platform for cross-channel messaging including email, mobile push, SMS, and in-app messages. A full-stack observability platform offering APM, infrastructure monitoring, logs, and browser monitoring with generous free data.
Pricing Subscription (Custom) Freemium (Free-$0.35/GB ingested)
Key Features
  • Cross-channel messaging
  • Real-time triggers
  • Canvas flow
  • Content cards
  • Feature flags
  • AI copywriting
  • APM
  • Infrastructure monitoring
  • Log management
  • Browser monitoring
  • Synthetics
  • Distributed tracing
  • Dashboards
  • Alerting
Pros
  • Enterprise scale
  • Real-time data
  • Cross-channel
  • AI features
  • Generous free tier (100GB/mo)
  • Full-stack observability
  • Good APM
  • NRQL query language
Cons
  • Very expensive
  • Enterprise only
  • Complex implementation
  • Complex pricing changes
  • UI can be overwhelming
  • Alerting setup complex
  • Agent overhead