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Braze vs OneSignal: 2026 Comparison

Braze OneSignal
Overview Enterprise customer engagement platform for cross-channel messaging including email, mobile push, SMS, and in-app messages. A customer messaging platform for push notifications, in-app messaging, SMS, and email with audience segmentation.
Pricing Subscription (Custom) Freemium (Free-$99/month)
Key Features
  • Cross-channel messaging
  • Real-time triggers
  • Canvas flow
  • Content cards
  • Feature flags
  • AI copywriting
  • Push notifications
  • In-app messaging
  • Email
  • SMS
  • Segmentation
  • A/B testing
  • Analytics
  • Journeys
Pros
  • Enterprise scale
  • Real-time data
  • Cross-channel
  • AI features
  • Generous free plan
  • Multi-channel
  • Easy integration
  • Good documentation
Cons
  • Very expensive
  • Enterprise only
  • Complex implementation
  • Free plan has limitations
  • Can be complex
  • Some features in beta
  • Support varies