| Overview |
Enterprise customer engagement platform for cross-channel messaging including email, mobile push, SMS, and in-app messages. |
The former name of Copper CRM, a Google Workspace-native CRM that was rebranded in 2018 to better reflect its focus. |
| Pricing |
Subscription (Custom) |
Subscription ($23-$99/user/month) |
| Key Features |
- Cross-channel messaging
- Real-time triggers
- Canvas flow
- Content cards
- Feature flags
- AI copywriting
|
- Google Workspace integration
- Pipeline management
- Email tracking
- Automation
- Reporting
- Contact enrichment
- Mobile app
- Task management
|
| Pros |
- Enterprise scale
- Real-time data
- Cross-channel
- AI features
|
- Deep Google integration
- Easy adoption
- Clean UI
- Automatic data entry
|
| Cons |
- Very expensive
- Enterprise only
- Complex implementation
|
- Rebranded as Copper
- Google-dependent
- Limited features outside Google
- Higher pricing
|
