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Brevo CRM vs Clari: 2026 Comparison

Brevo CRM Clari
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. Clari is a revenue platform that provides complete visibility into pipeline health and forecast accuracy. It uses AI to analyze signals across the revenue process and predict outcomes with high precision.
Pricing Freemium (Free-$12/user/month) Paid (Custom pricing)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Revenue forecasting
  • pipeline inspection
  • deal intelligence
  • mutual action plans
  • activity capture
  • analytics
  • CRM automation
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Excellent forecasting accuracy
  • Strong pipeline visibility
  • Automated activity capture
  • Intuitive dashboards
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Expensive for small teams
  • Requires good CRM hygiene
  • Limited outreach features