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Brevo CRM vs Close: 2026 Comparison

Brevo CRM Close
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. A CRM built for inside sales teams with built-in calling, email, and SMS to help close more deals faster.
Pricing Freemium (Free-$12/user/month) Subscription ($49-$139/user/month)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Built-in calling
  • Power dialer
  • Email sequences
  • SMS messaging
  • Pipeline view
  • Smart views
  • Custom activities
  • Reporting
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Excellent built-in communication
  • Fast and responsive UI
  • Great for inside sales
  • Powerful search and filtering
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Expensive for small teams
  • Limited marketing features
  • No free plan
  • Not ideal for field sales