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Brevo CRM vs Copper: 2026 Comparison

Brevo CRM Copper
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. A Google Workspace-native CRM that lives inside Gmail and integrates seamlessly with Google apps.
Pricing Freemium (Free-$12/user/month) Subscription ($23-$99/user/month)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Google Workspace integration
  • Automatic data entry
  • Pipeline management
  • Email tracking
  • Task automation
  • Custom reporting
  • Relationship tracking
  • Mobile app
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Deep Google integration
  • Minimal data entry required
  • Clean interface
  • Easy to adopt for Google users
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Only works well with Google Workspace
  • Limited features outside Google ecosystem
  • Pricey for what it offers
  • Reporting is basic