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Brevo CRM vs Criteria: 2026 Comparison

Brevo CRM Criteria
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. A pre-employment testing platform offering cognitive, personality, and skills assessments backed by validated psychometric science.
Pricing Freemium (Free-$12/user/month) Subscription (Custom pricing)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Cognitive assessments
  • Personality tests
  • Skills tests
  • Video interviews
  • Game-based assessments
  • Structured interviews
  • Job fit scoring
  • Analytics
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Scientifically validated
  • Good test variety
  • Fair and unbiased
  • Easy to administer
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Custom pricing
  • Limited free trial
  • Assessment fatigue
  • Not all roles covered