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Brevo CRM vs Custify: 2026 Comparison

Brevo CRM Custify
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. A customer success platform for B2B SaaS companies with health scores, automation, and lifecycle management.
Pricing Freemium (Free-$12/user/month) Subscription (Starting at $199/month)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Customer health
  • Lifecycle management
  • Playbooks
  • Task management
  • 360-degree view
  • Analytics
  • Automation
  • Integrations
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Easy to use
  • Good for mid-market
  • Affordable
  • Responsive support
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Smaller feature set
  • Less known
  • Fewer integrations
  • Limited reporting