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Brevo CRM vs Customer.io: 2026 Comparison

Brevo CRM Customer.io
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. Automated messaging platform for tech-savvy marketers to create data-driven email, push, SMS, and in-app campaigns.
Pricing Freemium (Free-$12/user/month) Subscription ($100-custom/mo)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Behavioral emails
  • Push notifications
  • SMS
  • In-app messages
  • Webhooks
  • Data pipelines
  • Workflows
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Powerful behavioral targeting
  • Multi-channel
  • Great for SaaS
  • Good data tools
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Expensive
  • Requires technical setup
  • Steep learning curve

Brevo CRM

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Customer.io

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