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Brevo CRM vs Drip: 2026 Comparison

Brevo CRM Drip
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. Ecommerce-focused email marketing platform with powerful automation and deep integrations with online store platforms.
Pricing Freemium (Free-$12/user/month) Subscription ($39-1899/mo)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Ecommerce automation
  • Revenue attribution
  • Segmentation
  • Workflows
  • SMS
  • Onsite campaigns
  • Product recommendations
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • E-commerce focus
  • Revenue tracking
  • Strong automation
  • Good integrations
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Expensive for small lists
  • Limited free plan
  • E-commerce centric