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Brevo CRM vs Ecwid by Lightspeed: 2026 Comparison

Brevo CRM Ecwid by Lightspeed
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. An embeddable e-commerce solution that lets you add an online store to any existing website or social media page.
Pricing Freemium (Free-$12/user/month) Freemium (Free-$99/month)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Embeddable store
  • Multi-platform selling
  • POS integration
  • Automated tax calculation
  • Shipping tools
  • Abandoned cart emails
  • Multilingual store
  • Mobile app
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Easy to add to existing sites
  • Free plan available
  • Multi-channel selling
  • No transaction fees
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Limited design customization
  • Free plan limited to 5 products
  • Fewer features than Shopify
  • Limited SEO control

Brevo CRM

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Ecwid by Lightspeed

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