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Brevo CRM vs Emarsys: 2026 Comparison

Brevo CRM Emarsys
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. SAP-owned omnichannel customer engagement platform with AI-driven personalization for B2C commerce marketing.
Pricing Freemium (Free-$12/user/month) Subscription (Custom)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Omnichannel marketing
  • AI personalization
  • Loyalty programs
  • Commerce integration
  • Predictive analytics
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • SAP integration
  • AI personalization
  • Omnichannel
  • Enterprise features
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Very expensive
  • SAP dependency
  • Complex implementation