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Brevo CRM vs Emma: 2026 Comparison

Brevo CRM Emma
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. Email marketing platform focused on brand-consistent campaigns with approval workflows and team collaboration for agencies.
Pricing Freemium (Free-$12/user/month) Subscription ($99-custom/mo)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Email marketing
  • Approval workflows
  • Brand controls
  • A/B testing
  • Automation
  • Analytics
  • Integrations
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Team collaboration
  • Brand controls
  • Good design tools
  • Agency features
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Expensive
  • Limited free trial
  • Basic automation