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Brevo CRM vs Follow Up Boss: 2026 Comparison

Brevo CRM Follow Up Boss
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. A real estate CRM that centralizes leads from all sources and helps agents and teams follow up faster to win more business.
Pricing Freemium (Free-$12/user/month) Subscription ($58-$499/month)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Lead routing
  • Action plans
  • Communication tools
  • Smart lists
  • Reporting
  • Integrations
  • Mobile app
  • Team management
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Excellent for real estate teams
  • Fast lead distribution
  • Good integrations
  • Strong follow-up tools
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Expensive for solo agents
  • Real estate only
  • Limited customization
  • No transaction management

Brevo CRM

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Follow Up Boss

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