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Brevo CRM vs Freshworks CRM: 2026 Comparison

Brevo CRM Freshworks CRM
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. The unified CRM platform by Freshworks combining Freshsales and Freshmarketer for complete sales and marketing alignment.
Pricing Freemium (Free-$12/user/month) Subscription ($29-$69/user/month)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Unified CRM
  • AI Freddy
  • Sales automation
  • Marketing automation
  • Customer journey builder
  • Contact scoring
  • Multichannel engagement
  • Analytics
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Combined sales and marketing
  • AI features
  • Clean interface
  • Part of Freshworks suite
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Confusing product naming history
  • Mid-range pricing
  • Can be complex
  • Feature overlap with standalone products

Brevo CRM

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Freshworks CRM

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