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Brevo CRM vs FullStory: 2026 Comparison

Brevo CRM FullStory
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. FullStory captures and indexes every user interaction to provide complete digital experience analytics. Its session replay and heatmap capabilities help teams identify friction points and optimize user journeys.
Pricing Freemium (Free-$12/user/month) Paid ($0-custom)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Session replay
  • heatmaps
  • error tracking
  • conversion funnels
  • frustration signals
  • search analytics
  • privacy controls
  • API access
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Excellent session replay quality
  • Powerful search capabilities
  • Good frustration detection
  • Strong privacy controls
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Expensive for high-traffic sites
  • Can impact page performance
  • Storage limitations
  • Complex pricing

Brevo CRM

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FullStory

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