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Brevo CRM vs Ghost: 2026 Comparison

Brevo CRM Ghost
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. Open-source publishing platform for professional bloggers and newsletter writers with memberships and subscriptions.
Pricing Freemium (Free-$12/user/month) Freemium ($0-custom/mo)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Newsletter
  • Memberships
  • Blog
  • Themes
  • Native analytics
  • Integrations
  • SEO
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Open-source
  • No revenue cut
  • Beautiful themes
  • Full ownership
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Self-hosting required for free
  • Limited automation
  • Smaller ecosystem