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Brevo CRM vs Gusto: 2026 Comparison

Brevo CRM Gusto
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. An all-in-one payroll, benefits, and HR platform for small businesses with automated tax filing and employee self-service.
Pricing Freemium (Free-$12/user/month) Subscription ($40-$80/month + $6-12/person)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Payroll processing
  • Tax filing
  • Benefits administration
  • Time tracking
  • Onboarding
  • Compliance
  • Employee self-service
  • Contractor payments
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Easy payroll processing
  • Automatic tax filing
  • Good benefits options
  • Clean interface
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Limited HR features
  • Not for large companies
  • Benefits limited by state
  • Support can be slow