| Overview |
A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. |
Heap automatically captures every user interaction on your website or app without requiring manual event tracking. It enables retroactive analysis of user behavior data from the moment of installation. |
| Pricing |
Freemium (Free-$12/user/month) |
Freemium ($0-custom) |
| Key Features |
- Deal management
- Email marketing
- SMS campaigns
- WhatsApp
- Chat
- Marketing automation
- Meetings
- Phone
|
- Auto-capture technology
- retroactive analytics
- funnel analysis
- session replay
- user segmentation
- conversion tracking
- data governance
- integrations
|
| Pros |
- Free CRM included
- Strong email marketing
- Multi-channel
- Affordable
|
- Automatic event capture
- No manual tagging required
- Retroactive data analysis
- Easy implementation
|
| Cons |
- CRM is basic
- Marketing-focused
- Limited CRM customization
- Better as marketing tool
|
- Can collect excessive data
- Higher cost for large sites
- Limited real-time capabilities
- Data can be noisy without curation
|
