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Brevo CRM vs Hotjar: 2026 Comparison

Brevo CRM Hotjar
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. Hotjar provides visual behavior analytics through heatmaps and session recordings to help understand how users interact with websites. It also offers survey and feedback tools for qualitative user insights.
Pricing Freemium (Free-$12/user/month) Freemium ($0-99/mo)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Heatmaps
  • session recordings
  • surveys
  • feedback widgets
  • conversion funnels
  • form analysis
  • user interviews
  • rage click detection
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Easy to set up and use
  • Affordable pricing
  • Good visual analytics
  • Combined quant and qual tools
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Limited data retention on lower plans
  • Can slow page load
  • Basic analytics compared to dedicated tools
  • Sampling on free tier