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Brevo CRM vs Instantly: 2026 Comparison

Brevo CRM Instantly
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. Instantly is a cold email platform that helps businesses scale their outreach with unlimited email sending accounts and AI-powered warmup. It focuses on deliverability and volume for cold email campaigns.
Pricing Freemium (Free-$12/user/month) Paid ($30-77/mo)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Unlimited email accounts
  • email warmup
  • campaign automation
  • AI personalization
  • analytics
  • lead database
  • deliverability tools
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Unlimited sending accounts
  • Excellent warmup network
  • Very affordable
  • Easy to use
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Limited multi-channel support
  • Basic CRM features
  • Newer platform with evolving features

Brevo CRM

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Instantly

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