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Brevo CRM vs Kayako: 2026 Comparison

Brevo CRM Kayako
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. A unified customer service platform with live chat, email, social, and self-service support for growing businesses.
Pricing Freemium (Free-$12/user/month) Subscription ($30-$60/agent/month)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • Unified inbox
  • Live chat
  • Email support
  • Social support
  • Knowledge base
  • Automation
  • Reporting
  • Customer journeys
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Unified customer view
  • Good journey mapping
  • Affordable
  • Multi-channel
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Dated interface
  • Fewer integrations
  • Smaller user base
  • Development has slowed