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Brevo CRM vs Keap: 2026 Comparison

Brevo CRM Keap
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. An all-in-one CRM, sales, and marketing automation platform built specifically for small businesses and solopreneurs.
Pricing Freemium (Free-$12/user/month) Subscription ($249-$319/month)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • CRM automation
  • Email marketing
  • Appointments
  • Invoicing
  • Landing pages
  • Sales pipeline
  • Text messaging
  • E-commerce
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • Strong marketing automation
  • All-in-one platform
  • Good for small businesses
  • Automated follow-ups
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Expensive for solopreneurs
  • Steep learning curve
  • Interface can be clunky
  • Limited customization