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Brevo CRM vs Lately: 2026 Comparison

Brevo CRM Lately
Overview A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. Lately is an AI-powered social media management platform that automatically generates social posts from long-form content. It analyzes what resonates with your audience to create high-performing content variations.
Pricing Freemium (Free-$12/user/month) Paid ($49-199/mo)
Key Features
  • Deal management
  • Email marketing
  • SMS campaigns
  • WhatsApp
  • Chat
  • Marketing automation
  • Meetings
  • Phone
  • AI content generation
  • long-form to social conversion
  • auto-scheduling
  • analytics
  • brand voice training
  • video clipping
  • team collaboration
  • content calendar
Pros
  • Free CRM included
  • Strong email marketing
  • Multi-channel
  • Affordable
  • AI-powered content generation
  • Great for repurposing
  • Brand voice training
  • Time-saving
Cons
  • CRM is basic
  • Marketing-focused
  • Limited CRM customization
  • Better as marketing tool
  • Limited platform support
  • AI quality varies
  • Smaller company